Embarko
Travel platform that unifies destinations, tours, eSIM and events into one mobile-first journey.
Embarko is a travel platform built to centralize the entire traveler journey into a single experience. The product lets users discover destinations, find tours, purchase eSIMs, explore events and organize trips in a simple, modern and intuitive way.
Planning a trip usually requires juggling several disconnected services — searching destinations, booking stays, buying international data, hunting for tours and assembling an itinerary across different platforms. This fragmentation creates friction and makes the experience more complex than it should be.
Embarko turns trip planning into a fluid, integrated experience — bringing together destination discovery, tours and experiences, international eSIM, events, trip planning, smart recommendations and a mobile-first interface.
My Role
Founder · CEO · Product Designer. I was responsible for every stage of the product: product strategy and vision, research and discovery, UX research, UX/UI design, Design System, prototyping, branding and visual identity, mobile development, monetization strategy, and partnerships and integrations.
Design Philosophy
Embarko was built on three principles. Exploration — inspire people to discover new places and experiences. Simplicity — reduce planning complexity through intuitive interfaces and objective flows. Inspiration — create a visual experience that sparks the desire to travel even before the first booking.
Process
Product strategy definition, visual identity construction, Design System creation, journey mapping, wireframes and prototypes, testing and iteration, and app development and release.
Results
Product idealized and developed from scratch. App published. Platform focused on travel discovery and planning. Monetization model based on partnerships and affiliates. Mobile-first experience built to scale.